{"product_id":"mind-is-the-ride","title":"Mind is the Ride","description":"\u003cp\u003e\u003cstrong\u003eA journey through cycling and philosophy\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Times New Roman',serif; mso-fareast-font-family: Aptos; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-GB; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e‘\u003c\/span\u003eElegant, wild, poised and explosive\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Times New Roman',serif; mso-fareast-font-family: Aptos; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-GB; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e’\u003c\/span\u003e \u003c\/span\u003eCharles Foster,\u003cspan\u003e\u003cem\u003e author of Being a Beast\u003c\/em\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhen Jet McDonald cycled four thousand miles to India and back, he didn't want to write a straightforward travel book. He wanted to go on an imaginative journey. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cem\u003eMind is the Ride\u003c\/em\u003e takes the reader on a physical and intellectual adventure from West to East using the components of a bike as a metaphor for philosophy, which is woven into the cyclist's experience. \u003c\/span\u003e\u003cspan\u003eEach chapter is based around a single component, and as Jet travels he adds new parts and new philosophies until the bike is 'built'; the ride to India is completed; and the relationship between mind, body and bicycle made apparent. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe age of the travelogue is over: today we need to travel inwardly to see the world with fresh eyes. \u003cem\u003eMind is the Ride\u003c\/em\u003e is a pedal-powered antidote to the petrol-driven philosophies of the past.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Times New Roman',serif; mso-fareast-font-family: Aptos; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-GB; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e‘\u003c\/span\u003eA truly unique reading experience\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Times New Roman',serif; mso-fareast-font-family: Aptos; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-GB; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e’\u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e \u003cem\u003eBike Radar\u003c\/em\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Times New Roman',serif; mso-fareast-font-family: Aptos; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-GB; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e‘\u003c\/span\u003eA gleeful, freewheeling ride through the mind of humanity . . . Breathtaking, brilliant, astounding\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Times New Roman',serif; mso-fareast-font-family: Aptos; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-GB; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e’\u003c\/span\u003e \u003cstrong\u003eJay Griffiths, author of \u003cem\u003eWild: An Elemental Journey\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6\u003e\u003cspan\u003ePaperback: 368pp\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch6\u003e\u003cspan\u003ePublished: Wilton Square (December 2025) \u003c\/span\u003e\u003c\/h6\u003e\n\u003ch6\u003e\u003cspan\u003eISBN: 9781783529391 \u003c\/span\u003e\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Wilton Square","offers":[{"title":"Default Title","offer_id":53075794002247,"sku":null,"price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/3784\/1223\/files\/Screenshot_5-1-2026_135848_m.media-amazon.com.jpg?v=1767621504","url":"https:\/\/wiltonsquarebooks.com\/products\/mind-is-the-ride","provider":"Wilton Square","version":"1.0","type":"link"}